Brand, website and revenue strategy for The Stroderd's — a single engagement covering the identity, the site, the marketing, and how the business earns.
This was not a website with some branding attached. The brief was the whole commercial picture: what the business looks like, where it lives online, how people find it, and what it sells once they have.
Work that starts at the logo and stops at launch tends to leave the hardest question unanswered—where the revenue actually comes from. The point of doing all of it together was to answer that first and let the identity and the site follow it, rather than designing something handsome and working out how it earns afterwards.
A brand and a site built as one job, with the marketing and the revenue streams designed alongside them instead of bolted on after launch. Every piece points at the same place, which is the whole reason for doing it in one engagement rather than three.
