Website, storefront and brand for Kendra McKinney Creative — resume writing, templates and career resources, sold direct from the site through AnyCart.
Kendra writes resumes and builds career resources for people in the middle of a job search—work that lives or dies on feeling personal rather than transactional. The site had to sell two very different things side by side: one-to-one services booked with her, and templates a visitor buys and downloads at two in the morning.
It also had to stay hers. Kendra edits her own copy, prices and products; I built the site so that none of that requires me.
A warm, unhurried site with a real storefront behind it. Services and digital downloads share one set of templates and one checkout, so adding a product is filling in fields—price, variants, the download file—not editing HTML. Buyers get a tokenised link by email after checkout, so the file itself never sits exposed in the page source.
The store runs on AnyCart, the cart platform I build. This was the first client site to ship on it.
