Defy
DevelopmentBranding and a full-stack coaching platform for Defy, a Lafayette fitness coaching brand — marketing site, client onb...
AnyCart — an embeddable cart for static sites. One script tag turns a Jekyll, Hugo or Next.js build into a store, with a merchant dashboard behind it.
Every static site I build eventually gets asked the same question: can it sell something? The honest answers were all bad—bolt on a platform that costs more than the site, or rebuild the whole thing on software the client doesn't need.
AnyCart is the answer I wanted to be able to give. One script tag, a few data attributes on a button, and a static site has a working cart—at $5 a month instead of the $20 the nearest alternative charges.
A live platform, built end to end by one pair of hands: a self-contained vanilla-JS cart widget, and behind it a merchant dashboard for products, orders, customers and inventory. Checkout runs through Stripe or Square, sellers take payouts through their own connected account, and carts left sitting get a recovery email on a schedule the merchant sets.
It is also the cart running on client work in this portfolio—which is the real test. I ship on it before I ask anyone else to.